RXBAR participated in numerous activations from 2016-2019. Some of the events included Expo West, CrossFit Games, Art Basel 2018, and more. For each event, I would create booth motion assets in order to entice consumers to approach our section and test out our products.
Other activation production assets included booth design and rendering, advertisement, and other print collateral (coupons, brochures, etc).
In 2018, I worked closely with our Marketing Team and Design Manager to conceptualize the No B.S. ingredient campaign, which was then evolved into high performing commercials, and prominent physical advertisements in major metropolitan cities like Chicago, New York City, and Los Angeles.
I worked in close partnership with our incredible copywriter to develop the brand voice and ensure there was a consistent tone throughout every asset we produced.
The bulk of my job as a brand designer was the evolution of the product ranges. We developed over 70 SKUs in multiple portfolios, from bars to nut butters, as well as oatmeal and low-sugar cereals. With the guidance of our Brand Managers, I was in charge of creating and up keeping all of our SKU’s.