Worked as the RXBAR Lead Designer for 3+ years. Some of the highlights included working on redesigning and restructuring the rxbar.com website. The intention was to maximize user experience by reducing the loading time, thus improving user conversion. My focus included mastheads, banners, and product description page designs.
I worked with the RXBAR Social Community Team to build out monthly templates. Some examples include Mantra Mondays, Toast Tuesdays, Toppings Thursdays, and more. All templates included In Feed + Story motion design.
As products would launch into market, I would collaborate with the Paid Media team to create boosted social posts in order to target new consumer and increase HHPEN during its pivotal launching timeframe. All posts would include motion In Feed Posts, Interactive Stories, and Programmatic Banners.