RX A.M. Oats™
In 2019 RXBAR launched its first breakfast line extension, RX A.M. Oats. The creative team was tasked with developing all of the launch assets, which included promotional videos. I worked on documenting the product through photography and animating it for our paid and organic media productions.
RX A.M. Oats Launched new flavor to their portfolio, Vanilla Almond Oats Cup. Campaign was centered around endless topping possibilities.
“Your breakfast canvas is here. Top it your way or enjoy on it’s own.”
For this campaign, I developed numerous animations for eCommerce, Organic, and Paid Media. These illustrations also converted into printed collateral (influencer inserts, coupons, and other shopper marketing assets).
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